PPC campaign anomalies monitoring script (for Google Ads)
How does it work exactly?
The script regularly goes through the campaigns and checks the Cost, CTR and CPA for the given period of time and compares these metrics with the previous period. It checks metrics for 1 day (yesterday), last 7 days and last 28 days. If the difference between the compared time periods exceeds the coefficient that you set during the implementation, the script will send you an email notification.Continue Reading