PPC novinky 5. ledna 2024

Chceš se mnou pracovat?

• https://www.vitousladislav.cz/hledam-k-sobe-partaka/

AI

• https://www.searchenginejournal.com/chatgpt-and-ppc/483427/
• https://www.vitousladislav.cz/blog/ai-ppc-challenge-chatgpt-lamborghini-lego/
• https://chat.openai.com/

Google Analytics 4 (GA4)

• https://www.wordstream.com/blog/ws/2023/02/17/ga4-features-for-advertisers

Performance Max

• https://searchenginehubbub.com/google/performance-max/performance-max-updates/
• https://searchengineland.com/performance-max-brand-exclusions-395439
• https://searchengineland.com/why-performance-max-lead-generation-fails-make-it-work-393038
• https://github.com/agencysavvy/pmax

Demand Generation Campaigns

• https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
• https://grouptwentyseven.com/whats-so-exciting-about-googles-new-demand-gen-campaigns/

Keyword Strategies and Broad Match

• https://searchengineland.com/google-ads-broad-match-data-ppc-marketers-429885

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